Gabor’s Positive Thoughts

Your daily dose of inspiring quotes for entrepreneurs, mixed with the occasional photo from my iPhone. 
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"It is not a sofa"

"It is not a sofa. Nor is it a sofa group. And it is certainly not a neatly arranged row of armchairs. What it is is a matchless seating environment that calls to mind the great masterpieces of landscape gardening. Or a perfectly fashioned town en miniature. In his inner eye, Hugo de Ruiter envisaged an unending play of possible additions and variations when he put his concept for the DS-165 down on paper. The result is a new design for contemporary society in its ever-growing quest for the structures of security in the midst of the breakneck change of information technology."

Really? It looks like a sofa to me. I'm amazed about the airy prose in commercials for lifestyle goods such as cars or high-end furniture. Who writes these things?

I guess for $20000 I would want it to be a new design for society. A sofa would cost much less.

(I found this gem at upscale furniture store Limn in SOMA. Pic #3 shows you the actual sofa, read more here.)

     
Click here to download:
It_is_not_a_sofa.zip (280 KB)

Posted from San Francisco, CA

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